Evan Lennon, a top student, returns to his hometown to start a business. He uses science to grow High-Mountain Crisp Radish and sweet persimmons, leading villagers to a Cooperative. He confronts bullies, antagonists, and corporate pressure. Weathering market turmoil and competition, he builds Green Mountain Village's brand. He leads the village to industrial comeback and global brand, transforming from the mocked 'returning college student' into a true leader.
